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Product & Technology Communications Manager

Date: Aug 31, 2021

Location: Washington, D.C., District of Columbia, US

Company: Kia America, Inc.

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.




Under the direction of the National Manager, Product Communications, this position will develop and implement key messaging and oversee and execute Kia America’s (KUS) communications efforts pertaining to product and technology (with additional focus on “Plan S” EV strategy and implementation, , Connected Car, Autonomous Vehicles and Safety). The position requires primary management of media efforts throughout Kia’s Central, Eastern and Southern regions and works to secure primary (automotive) and secondary (lifestyle) media evaluation loans with the overarching goal of obtaining positive impressions of the Kia brand. The Product & Technology Communications Manager is a focus brand ambassador for Kia and will attend KUS, national industry and media events throughout the year as required.  

Major Responsibilities

Priority Major Responsibility %
1st Develop and maintain relationships with all media who regularly report on automotive product, “green” vehicles and technology. Main point of PR contact with Kia America’s (KUS) Connected Car team.  Manage regional media association relationships for East Coast/Midwest to identify opportunities to demonstrate product; recommend high-value sponsorships and secure speaking opportunities for KUS staff where appropriate. 40%
2nd Support Corporate Communications at auto show and launch events, including, but not exclusive to, SEMA, CES, all major auto shows within Kia’s Central, Eastern and Southern Regions and select national and regional   initiatives. 20%
3rd Research, produce, edit, and circulate (for official approval) new product, technology and press releases, Safety/Recall statements, EADs, LDARs, weekly reports, and other published Corporate Communications documents 20%
4th Provide supplemental management of Kia America (KUS) Press Fleet and vendor relationship, including vetting new media requests, approved driver roster, and official driver license/record tracking as needed. 10%
5th Research, produce, edit and post positive media and consumer content on Autoway. Act as PR liaison with Kia America (KUS) Social Media team and agencies of record on appropriate product/experience content. 10%


  • Bachelor’s in communications, public relations or journalism, or equivalent professional experience required
  • Master’s degree desired

Overall Experience

  • 6-10 years of communications experience required, preferably within the automotive (or related) industry

Directly Related Experience

  • 3-5 years’ experience in the automotive industry or related field is preferred


Position Requirements:

  • Frequent travel will be required domestically and/or internationally 
  • May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays
  • Perform other duties as assigned


Strong PC knowledge in Windows-based environment to include MS Office software with an emphasis on Word, Excel and Power Point.
Excellent written and verbal communication skills.
Excellent communication skills and interpersonal skills, both verbally and in writing.
Strong understanding of new/social media initiatives


Adapting to Change
CHALLENGE - Solving Complex Problems
Championing Customer Needs
COLLABORATION - Building and Supporting Teams
Communicating Effectively
CUSTOMER - Serving Customers
Delivering High Quality Work
Developing Talent
Driving Continuous Improvement
Entrepreneurial Thinking
GLOBALITY - Showing Community and Social Responsibility
Inspiring and Motivating Others
Managing Resources
Managing Risk
PEOPLE - Interacting with People at Different Levels
Setting a Strategic Vision


Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices.  The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

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