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Sr. Web Marketing Specialist

Date: Jan 21, 2023

Location: Irvine, California, US, 92606

Company: Kia America, Inc.

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.




The Sr. Web Marketing Specialist will handle the day-to-day operations for This role will be responsible for the launch integrations of new vehicles and model year changeovers, marketing campaign pages, sales events, upcoming vehicles, partnerships, incentives publishing, SEO (Search Engine Optimization), personalization, and end-to-end management t of website enhancements.

The role is also responsible for analyzing website analytics to drive website enhancement strategy and support business insights for multiple Kia departments such as Sales & Incentives Performance, Corporate Planning & Analysis, and Product Planning.

The position also oversees planning and production of CGI (computer generated imaging) vehicle imagery and website content, such as product videos, infographics, and GIFs.

Major Responsibilities

1st Priority - 45%   

Overall Responsibility of Managing Kia Web Platform Operations

2nd Priority - 15%

Lead/support web projects that require in-depth market/competitor/product research and analysis.

3rd Priority - 20%

Support development of all site content, inclusive of CGI, copy, etc. for use in Photo, Video, and Simulation Assets

4th Priority - 15%

Help in ideation, requirements gathering, testing, and communication of new website enhancements or projects.

5th Priority - 5%

Perform admin related tasks such as budget tracking, approval routing, invoicing, etc.

6th Priority - 10%

Support Field Operations team with ad hoc reports and assignments as assigned.


  • Bachelor’s Degree in Marketing, Business, or related field

Overall Experience

  • Minimum of 3-5 Years of Digital/Internet Experience
  • Automotive experience is a plus
  • AEM experience is a plus
  • Agile experience is a plus
  • Experience managing and directing third party agencies and consultants

Directly Related Experience

  • Minimum 3-5 years experience working with and understanding of the online space, particularly auto sites, social media sites and digital marketing related sites.
  • Knowledge of analytics tools such as Adobe Analytics (Omniture) or Google Analytics is a plus.
  • Website analytics and data interpretation
  • Budget Management experience

Other Requirements:

  • Occasional travel may be required domestically and/or internationally.
  • May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays.
  • Perform other duties as assigned.


Excellent attention to detail
Well-organized, with ability to complete projects as assigned with limited supervison.
Proficient in MS Office, including Word, Excel, PowerPoint and Outlook.
Excellent written and verbal communication skills.
Creative problem-solver, adapts well to change, and can independently resolve any challenges through proposing and executing solutions
Strong analytical and organizational skills.
Strong project management and time management skills.
Ability to manage multiple tasks simultaneously.


CHALLENGE - Solving Complex Problems
COLLABORATION - Building and Supporting Teams
CUSTOMER - Serving Customers
GLOBALITY - Showing Community and Social Responsibility
PEOPLE - Interacting with People at Different Levels

Pay Range

$61,300.00 - $79,900.00 


Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices.  The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Nearest Major Market: Irvine California
Nearest Secondary Market: Los Angeles

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