Sr. Web Marketing Specialist

Date: Sep 16, 2023

Location: Irvine, California, US, 92606

Company: Kia America, Inc.

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.




We are looking for a passionate and motivated Sr. Web Marketing Specialist to join the Customer Journey Department.


This role is an integral part of a dynamic and fast paced team that manages This role leads content updates, application and feature enhancements, data and service integrations, strategic planning, backlog prioritization, and overall program operations. This role interfaces with a variety of different internal stakeholders and external business partners, to deliver multiple workstreams in parallel, including new vehicle launches, product updates, marketing campaign landing pages, and brand content. Additional responsibilities will include driving the strategy and KPIs for SEO, reporting, and personalization workstreams.

Major Responsibilities

1st Priority - 40%   

Product owner for day-to-day website operations (manage external partners, reviews, testing, release scheduling, project management, etc.)

2nd Priority - 20%

Lead development of new and enhanced features and functionality

3rd Priority - 15%

Innovate and optimize our SEO, reporting, personalization, and operational processes

4th Priority - 15%

Manage CGI and digital asset production

5th Priority - 10%

Budget forecasting and spend analysis, vendor management


  • Bachelor’s Degree in Marketing, Business Administration, or related discipline

  • MBA or Master’s Degree in related field preferred

Overall Experience

  • Minimum 4 years of website, marketing, agency, or related experience

  • 5-8 years of total professional experience with clear transferrable expertise

  • Experience working with creative agencies, consultants, or development shops

  • Experience working within a large enterprise preferred

  • Automotive experience preferred

  • Agile experience preferred

  • Experience with atomic design principles and UX design preferred

Directly Related Experience

  • Must have an understanding of website operations

  • Experience with sourcing and analyzing data to develop insights that drive business decisions

  • Experience with developing business requirements and/or functional requirements

  • Experience with creating and maintaining project trackers and schedules

  • Experience managing departmental or project budgets

  • Occasional travel may be required domestically and/or internationally.

  • May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays.

  • Perform other duties as assigned.


Excellent attention to detail
Well-organized, with ability to complete projects as assigned with limited supervison.
Proficient in MS Office, including Word, Excel, PowerPoint and Outlook.
Excellent written and verbal communication skills.
Creative problem-solver, adapts well to change, and can independently resolve any challenges through proposing and executing solutions
Strong analytical and organizational skills.
Strong project management and time management skills.


CHALLENGE - Solving Complex Problems
COLLABORATION - Building and Supporting Teams
CUSTOMER - Serving Customers
GLOBALITY - Showing Community and Social Responsibility
PEOPLE - Interacting with People at Different Levels

Pay Range

$69,547 - $93,113 

Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.


Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices.  The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Nearest Major Market: Irvine California
Nearest Secondary Market: Los Angeles

Job Segment: Interactive Marketing, Online Marketing, Marketing MBA, SEO, Marketing