Sr. Digital Retail Specialist

Date: Sep 18, 2023

Location: Irvine, California, US, 92606

Company: Kia America, Inc.

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.




This role will support customer journey and digital retailing efforts across multiple channels and divisions at Kia.  From strategy to development and integration, this role will assist in the launching of an online to offline digital retailing platform for the company.  


As a cross-functional role, they will work closely with management, vendors, regional staff, dealers and stakeholders to gather analytics, project manage, and help drive the execution of the Digital Retailing Strategy.

Major Responsibilities

1st Priority - 40%   

Support management, working cross-functionally with a variety of internal and external stakeholders to help drive the execution of the Digital Retailing strategy. Plan, schedule and project manage to ensure milestones and goals are met.

2nd Priority - 20%

Lead/support projects that require in-depth market/competitor/product research and analysis on Digital retail trends.

3rd Priority - 20%

Help with ideation, requirements gathering/defining, testing, and communications of new Digital retail enhancements or Customer experience projects.


4th Priority - 20%

Perform admin related tasks such as budget tracking, approval routing, and other ad hoc duties as assigned.

*As the project continues to grow and unveil, there may be other unforeseen duties and responsibilities assigned to this role.


  • Bachelor’s degree in Marketing, Business or equivalent experience required

Overall Experience

  • Minimum of 3-5 years of Digital/Internet experience

  • Project and Program management experience strongly desired.

  • Automotive and e-commerce sales experience is a plus.

  • Experience managing and directing third party agencies and consultants.

  • Demonstrated success in a fast paced, high workload

Directly Related Experience

  • Minimum 3-5 years of experience working with and understanding of the online space, particularly digital marketing related sites.

  • Experience working with Tier 3 (dealerships) is a plus.

  • Experience with automotive Digital Retail platforms is a plus.


Other Requirements:

  • Occasional travel may be required domestically and/or internationally.

  • May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays.

  • Perform other duties as assigned.

  • Experience onboarding new digital technologies, tools or programs.

  • Budget management experience


Demonstrated skills in collaboration, strategic thinking, analytics, written and verbal communications, organization, attention to detail, planning and innovation.
Strong agency management skills
Proactive project management style
PC skills including Microsoft Word, Excel, Power Point
Strong budget planning & management skills
Strong multi-tasking skills.
Ability to work well under pressure
Must be a collaborator who is enthusiastic and is willing to go beyond official job responsibilities.


CHALLENGE - Solving Complex Problems
COLLABORATION - Building and Supporting Teams
CUSTOMER - Serving Customers
GLOBALITY - Showing Community and Social Responsibility
PEOPLE - Interacting with People at Different Levels

Pay Range

$63,106 - $84,678

Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.


Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices.  The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Nearest Major Market: Irvine California
Nearest Secondary Market: Los Angeles

Job Segment: Outside Sales, Program Manager, Project Manager, Sales, Automotive, Management, Technology