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Sr. Digital Marketing Platforms & Innovation Manager

Date: May 15, 2022

Location: Irvine, California, US

Company: Kia America, Inc.

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.




Lead, manage and drive growth of large digital, marketing programs, inclusive of planning, managing, and optimizing, creative development.  Create industry leadership position for Kia Motors in web, mobile and digital activities by utilizing industry tools, analyses best practice and benchmarks.  Provide guidance and direction to agency partners, vendors, budget oversight and processes as necessary to meet business objectives and maximize return on Kia marketing investments. Develop and utilize analytics to drive strategies and program improvements. Lead the development of a new Business Intelligence practice across KMA Marketing. 

Major Responsibilities

Priority Major Responsibility %
1st Lead Marketing Innovation activities for KMA.  30%
2nd  Oversee platform and web/mobile related projects.   40%
3rd  Lead the development of a new Business Intelligence practice for KMA Marketing to measure, track and optimize marketing program effectiveness.  30%



  • Bachelor’s degree or equivalent work experience required
  • Master’s degree desirable

Overall Experience

  • 8+ years’ experience in advertising, product marketing, sales, digital marketing, pricing, product and/or corporate planning, or consumer insights; automotive experience a plus.
  • 5+ years’ experience in leading and/or managing digital marketing activities; experience developing and optimizing web and mobile based platforms strongly desired as is experience overseeing paid and owned digital/social platforms.

Directly Related Experience

  • Proven skills in developing consensus with internal and external stakeholders via business acumen focused communication.
  • Demonstrated success in a fast paced, high workload environment.
  • Demonstrated skills in collaboration, strategic thinking, analytics, written and verbal communications, organization, attention to detail, planning and innovation.


· Strong strategic planning & leadership development skills
Strong agency management skills
Proactive and entrepreneurial leadership style
Ability to develop, implements, and administer departmental goals, objectives, metrics and procedures for providing effective and efficient results
Strong PC Skills: Microsoft Office Tools: Word, Excel, Power Point and Office 365.
Strong budget planning & management skills
Excellent written and verbal communication skills.
Strong knowledge of social media platforms and online resources
Strong multi-tasking skills.
Excellent communication skills and interpersonal skills, both verbally and in writing.


CHALLENGE - Solving Complex Problems
COLLABORATION - Building and Supporting Teams
CUSTOMER - Serving Customers
Championing Customer Needs
Communicating Effectively
Adapting to Change
Delivering High Quality Work
Entrepreneurial Thinking
GLOBALITY - Showing Community and Social Responsibility
Managing Resources
PEOPLE - Interacting with People at Different Levels
Developing Talent
Driving Continuous Improvement
Inspiring and Motivating Others
Managing Risk
Setting a Strategic Vision


Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices.  The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

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