Sr. Digital Marketing Platforms & Innovation Manager
Date: Nov 17, 2021
Location: Irvine, California, US
Company: Kia America, Inc.
At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.
Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.
Status
Summary
Lead, manage and drive growth of large digital, marketing programs, inclusive of planning, managing, and optimizing, creative development. Create industry leadership position for Kia Motors in web, mobile and digital activities by utilizing industry tools, analyses best practice and benchmarks. Provide guidance and direction to agency partners, vendors, budget oversight and processes as necessary to meet business objectives and maximize return on Kia marketing investments. Develop and utilize analytics to drive strategies and program improvements. Lead the development of a new Business Intelligence practice across KMA Marketing.
Major Responsibilities
| Priority | Major Responsibility | % |
| 1st | Lead Marketing Innovation activities for KMA. | 30% |
| 2nd | Oversee Kia.com platform and web/mobile related projects. | 40% |
| 3rd | Lead the development of a new Business Intelligence practice for KMA Marketing to measure, track and optimize marketing program effectiveness. | 30% |
Education/Certification
- Bachelor’s degree or equivalent work experience required
- Master’s degree desirable
Overall Experience
- 8+ years’ experience in advertising, product marketing, sales, digital marketing, pricing, product and/or corporate planning, or consumer insights; automotive experience a plus.
- 5+ years’ experience in leading and/or managing digital marketing activities; experience developing and optimizing web and mobile based platforms strongly desired as is experience overseeing paid and owned digital/social platforms.
Directly Related Experience
- Proven skills in developing consensus with internal and external stakeholders via business acumen focused communication.
- Demonstrated success in a fast paced, high workload environment.
- Demonstrated skills in collaboration, strategic thinking, analytics, written and verbal communications, organization, attention to detail, planning and innovation.
Skills
Competencies
Equal Employment Opportunities
KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law. KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices. The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.
Disclaimer: The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
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Manager, Marketing Manager, Advertising, Marketing, Automotive, Management