Sr. Digital & Social Manager

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Date: Sep 1, 2023

Location: Irvine, California, US, 92606

Company: Kia America, Inc.

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.

Status

Exempt

Summary

Lead the development, execution, and day-today operation of digital & social (organic & paid) media programs to achieve KUS’s Marketing objectives. Point of contact for various teams regarding digital and social media performance data and the insights pulled out from digital media.  Lead the digital and social media planning, strategy, execution and creative development to achieve industry leading media campaigns.  Lead the agency partners to develop and utilize analytics to drive strategies, demonstrate ROI, and implement program improvements to increase overall effectiveness.  Manage department staff, vendors, budgets, and processes as necessary to complete tasks.

Major Responsibilities

1st Priority - 25%   

National digital & social media strategy, planning, and integration - Lead the development & execution of KUS always on digital marketing media strategies


2nd Priority - 20%

Digital New Model Launch Strategy, Planning, and Management - Working across Marketing and with agency partners, develop and manage integrated digital launch plans and channel strategies that deliver on the overall campaign strategy


3rd Priority - 20%

Digital Analytics - Lead the agencies to track, report, and make real-time optimizations to digital marketing to maximize ROI and deliver against business objectives.

Leverages multiple data sources to track effectiveness of media and creative performance.

 

4th Priority - 20%

Paid Search Management -Lead Search Marketing agency in order to maximize ROI, drive traffic, and customers for in market, lifestyle paid search, & launch of major Marketing campaigns.

 

5th Priority - 15%

Digital Content Development – Lead the planning, development and delivery of digital and social creative for launch, major campaigns, and always on digital to support KUS’s annual objectives

Education/Certification

  • Bachelor’s degree or equivalent work experience required.  

  • Masters or equivalent work experience preferred.

Overall Experience

  • 10+ years of marketing experience (client &/or agency side)

  • Team Management Experience

Directly Related Experience

  • Minimum 7 years directly related digital marketing experience including digital media, SEO, and social marketing combined experience. Automotive OEM experiences a plus. 

  • Agency side experiences a plus.  Understanding of technology development a plus.

  • Candidate must possess a strong working knowledge of Digital, Mobile and Social Media advertising mechanisms and processes. 

  • Understanding of Prisma, Social Listening Tools and Google Analytics

  • Candidate must understand the Programmatic Media Landscape

  • Budget Management Experience

Skills

Strong agency leadership & coordination
Team-oriented, collaborative approach
Ability to set and direct clear goals and objectives
Customer-centric thinking
Strong Project Management Skills and Team Management Experience
Strong oral/written communication skills
Proactive and entrepreneurial leadership style

Competencies

CHALLENGE - Solving Complex Problems
COLLABORATION - Building and Supporting Teams
CUSTOMER - Serving Customers
GLOBALITY - Showing Community and Social Responsibility
PEOPLE - Interacting with People at Different Levels

Pay Range

$104,048 - $150,128

Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.

 

Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices.  The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.

 

Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.


Nearest Major Market: Irvine California
Nearest Secondary Market: Los Angeles
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