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Sr. DMG & National Media Manager

Date: Apr 28, 2022

Location: Irvine, California, US, 92606

Company: Kia America, Inc.

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.




The National & DMG Media Manager is responsible for managing media across Regional Dealer Marketing Group (DMG) efforts and National Advertising for Traditional and Digital Media. This position reports to KUS’s National Manager of Media in ensuring that KUS’s overall Media plan is executed effectively and on strategy.

The National & DMG Media Manager will work closely with KUS’s media agencies to ensure that KUS’s 42 Dealer Marketing Group media plans are developed and completed in accordance with the approved strategic direction and within Kia’s requirements & DMG guidelines.

Major Responsibilities

1st - Lead the planning and execution of KUS’s DMG media plans. Coordinate with Retail Team on DMG media plan developments and the integration across Tier 1 and Tier 2.   Manage KUS’s regional media agency in DMG media plan development to achieve industry leading media campaigns. (40%)

2nd - Support KUS’s National Manager of Media in the planning, execution & integration of KMA’s Tier 1 traditional media including broadcast, print, & OOH. (25%)

3rd - Working with KUS’s Digital Media Manager, support integration of online media plans across T1 and T2. (15%)

4th - Manage external T2 media agency and relationship with KUS’s Manager of DMG Operations to ensure DMG media compliance and support the resolution of issues on behalf of KUS Media with Regional activities.(10%)

5th  - Integrated media plans, metrics & KPI monitoring and reporting. (10%)


  • Bachelor’s degree in Marketing, Advertising, Media or equivalent work experience required. 

Overall Experience

  • 10+ years overall marketing/media agency experience preferred.
  • Knowledge of marketing channels, tactics, and reporting including:  National Broadcast, Spot/Local Media, OOH, Print & Digital. 
  • Team leadership and management experience.

Directly Related Experience

  • 6-8 years direct experience in media planning at National and local level required. 
  • Media focus / Tier 1 &  Tier 2 / OEM and/or Agency experience. 
  • Digital media agency and automotive experience is a plus.


Other Requirements:

  • Occasional travel may be required domestically and/or internationally.
  • May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays.
  • Perform other duties as assigned.


Ability to manage high-paced environment with multiple projects and agency personnel.
Attention to detail, able to handle multiple tasks with short deadlines.
Ability to take lead of the plan development for a campaign and maintain a macro perspective as well.
Working knowledge of digital marketing and web site practices and technologies.
Ability to work across a variety of levels; executive, managerial, regional staff, subordinate and agency hierarch of personnel.
Understanding of automotive tiered media environment.
Understanding of media buying practices and terminology.
Must be detailed oriented with strong project management skills, media planning & execution experience.
Ability to monitor and direct work operations on a daily basis.
Excellent written and oral communication.
Proactive, leadership qualities; ability to work with minimum supervision.
Ability to make decisions and resolve problems to achieve assigned objectives.
Project budget tracking experience.
Strong advanced Microsoft Office expertise.


Adapting to Change
CHALLENGE - Solving Complex Problems
COLLABORATION - Building and Supporting Teams
CUSTOMER - Serving Customers
Championing Customer Needs
Communicating Effectively
Delivering High Quality Work
Entrepreneurial Thinking
GLOBALITY - Showing Community and Social Responsibility
Managing Resources
PEOPLE - Interacting with People at Different Levels


Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices.  The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Nearest Major Market: Irvine California
Nearest Secondary Market: Los Angeles

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