Sr. Analytics & Audience Data Manager

Date: Jun 13, 2024

Location: Irvine, California, US

Company: Kia America, Inc.

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.




This role will lead and manage Kia Marketing’s Data and Analytics efforts in support of the digital channel teams. The position works with 1st, s 2nd and 3rd party data sources to help increase the addressable audience and provision campaigns with strategic audience segments for omni-channel marketing. This role is responsible for providing data and insights from Google Analytics (GA4) and Adobe Analytics in collaboration with our media, digital, website, CRM, and other relevant teams as well as supporting agencies and vendors. The role is also responsible for leading campaign analytics and reporting, marketing communications dashboard(s), KPI and goal setting, and quarterly, monthly and weekly marketing metrics, analytics and reporting. The role monitors and improves marketing data quality, optimizes campaign reporting and identifies and reports on actionable insights to improve marketing performance.

Major Responsibilities

1st  Priority - 40%

Lead GA4 and Adobe Analytics projects with respect to  digital marketing efforts. Identify and report actionable insights to improve marketing performance. 


2nd Priority - 30%

Lead collaboration with other internal GA4 & Adobe product owners on the direction of the platforms and capabilities, especially as it relates to integration and utilization of audience targeting, and support of automation and personalization


3rd Priority - 15%

Support the Marketing Director, National Manager, Marketing Strategy and Manager, Media in developing a marketing data strategy and architecture, assessing the department's data points and identifying opportunities for 2nd and 3rd party data. Work with Customer Journey on 1st Party Data integration and analysis.


4th Priority - 15%

Lead the process of collaborating with the Kia digital Technology Team, Autoever (HAEA), other relevant Kia America stakeholders, and digital agency partners to improve data processes, integration, and usage. Monitor and improve data quality and enhance campaign monitoring optimization.


  • Bachelor’s degree preferably in Business Administration/ Marketing/Data Science or equivalent work experience required

Overall Experience

  • Minimum 10 years digital marketing experience of which at a minimum 4 years direct experience with Google Analytics and or Adobe Analytics

Directly Related Experience

  • Automotive experience desired  
  • Minimum 8 years of data, analytics and/or marketing science experience
  • Working knowledge of Google Analytics, and Adobe Analytics and integrated marketing stacks
  • Working knowledge of Tableau, BI or other data visualization technologies

Other Requirements:

  • Occasional travel may be required domestically and/or internationally.
  • May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays.
  • Perform other duties as assigned.


Ability to work with multiple stakeholders (internal and external)
Ability to derive and concisely communicate cogent insights and recommendations from data
Strong command of data sets, analytics and data management platforms
Strong agency management skills
Strong oral/written communication skills
Proactive project management style
PC skills including Microsoft Word, Excel, Power Point
Knowledge of Adobe Experience Cloud, Google Analytics.


Care for People
Chase Excellence, Every Day
Dare to Push Boundaries
Empower People to Act
Move Further, Together

Pay Range

$108,209.00 - $151,585

Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.


Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices.  The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

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