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Senior Incentive Planning & Analysis Manager

Date: Jul 8, 2019

Location: Irvine, California, US

Company: KIA Motors America

Need a positive switch in your career? Kia Motors America is one of the world’s fastest growing automotive companies in the US. We are always looking to add smart, talented individuals to the Kia team.


At Kia Motors America, innovation and reinvention are at the core of everything we do, and our willingness to challenge conventional thinking has transformed the brand into a recognized industry leader.


With an extensive lineup of world class products, Kia continues to grow and mature at a rapid rate. Our Marketing partnerships with the NBA, Super Bowl, Billboard Music Awards and others are raising brand awareness and challenging what people think they know about the Kia brand. Join us as we invite people to discover the “New Kia”.




Under the direction of the Manager, IP&A this position will be responsible for:

  • Incentive-related activity including planning, analysis, communication, residual value monitoring and analysis, budget coordination, monitoring competitive activities, and measuring the effectiveness of  Kia marketing programs.
  • Coordination with Kia Motors Finance (KMF) for lease and loan subvention programs.
  • Interfacing with Product Planning to understand new model content, packaging and pricing, and the impact on incentives.

Major Responsibilities


Major Responsibility



Monitor, analyze and report on competitor incentives.  Measure the competitiveness and effectiveness of KMA’s incentive programs.  Manage monthly and annual incentive budgets to create competitive incentive programs to support retail sales objectives by making improvements to existing programs by introducing new programs.  Communicate programs to Dealers, Regions and Marketing in a timely and accurate manner.



Track sales performance in conjunction with program design and recommend corrective action as needed.  Partner with KMA Regions, Marketing, AmeriCredit and Field Operations for the design, development and deployment of incentives.



Manage the working relationship between KMA and KMF including negotiations for settlement rates, residual values and other variables involved in delivering competitive financing offers to consumers. Provide management reports on KMF penetration.



Prepare annual business plan of all incentives and contests by month, series and model year.  Analyze and report actual incentive spending  compared with business plan and program assumptions. 



Provide support to departmental Manager, Director and Vice President in planned and ad-hoc projects and presentations.



  • Bachelor’s degree in Business or related field or equivalent experience.
  • Master’s degree preferred

Overall Experience

  • Minimum of ten (7) years in the automotive industry, retail and or corporate.

Directly Related Experience

  • A combination of  5+ years marketing, incentive planning, sales planning, product pricing, production planning, distribution.




Equal Employment Opportunities

KMA provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KMA complies with applicable law governing non-discrimination in employment in every location in which KMA has offices.  The KMA EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.

Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Job Segment: Manager, Marketing Manager, Management, Marketing, Automotive

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