Sales Operations Events & Promotions Manager

Date: Jul 9, 2024

Location: Irvine, California, US

Company: Kia America, Inc.

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.




This role develops and delivers Executive, Dealer, and Regional and Field events and meetings, in the U.S. and internationally, to include but not limited to vendor selection, event site inspection and program delivery, and budget management and reconciliation.  Identify and execute various incentive / travel programs to support KUS’ business plan achievement, Sales Operations Division and Regional operations.

The position conducts cost-benefit analyses, develops, and presents executive proposals for Sales and Dealer-facing incentive programs, as directed by the Director of Sales & Field Operations, to maximize retail, wholesale, loyalty, and retention.

This role develops program justification, manages, and supports various and ongoing Corporate, Region/Field, and Dealer events, including but not limited to: National Dealer and Field Meetings, Dealer and Regional Grassroots Meetings, National Dealer Council meetings, NADA, and Kia HQ trip events, as well as President’s Club, Sales Elite, and Cash Bash incentive programs.

The position coordinates and liaises between all Divisions and Departments across the organization.  At the direction of the Director of Sales & Field Operations, the individual performs diverse duties that require a high degree of discretion and interfaces with the offices of the President & CEO, Vice Presidents, and KUS/KNA Directors, as well as Kia HQ, community leaders, and other VIPs.

Major Responsibilities

1st Priority - 30%

Develop, lead, and deliver Executive, Dealer, Region/Field events and meetings. Lead vendor selection and RFP, event site inspections, deliver programs, and manage budget and reconciliation.  Identify, manage, and execute various programs to support KUS’ business plan achievement, Sales Operations Division and Regional operations.

2nd Priority - 20%

Manage President’s Club, Elite, and Cash Bash programs and associated trips, NADA meetings, National Dealer Council meetings, National Dealer and Field Meetings, Dealer Grass Roots Meetings, various Executive-level meetings, and Kia HQ trips and events. Manage all logistics and aspects of the meetings and events.  

3rd Priority - 20%

Conduct cost-benefit analyses, develop program proposals (EADs), and present to executive management for approval of various travel and incentive programs.  Manage and reconcile budget ongoing, PO/PA, and spending.

4th Priority - 15%

Design, manage, and execute non-cash travel incentive programs designed to maximize retail sales and customer experience and to create enthusiasm for the Kia brand.  Manage all aspects, including: vendor selection and management, event planning, budget reconciliation, and program ROI.

5th Priority - 15%

Manage all program budgets and reconciliation.  Provide ad hoc data assignments as needed.


  • Bachelor’s degree or equivalent work experience required
  • Project Management Certification preferred

Overall Experience

  • 7+ years program/project management experience required
  • Industry/OEM experience preferred

Directly Related Experience

  • Minimum 5 years’ experience in Corporate and/or large-scale event planning
  • Minimum 3-5 years sales or marketing experience


Advanced organizational and planning skills
Advanced PC skills in a Windows environment (Excel, Word, and PowerPoint) required.
Excellent presentation skills. Ability to communicate persuasively and effectively to a wide range of internal and external customers at all levels
Strong interpersonal skills
Strong multi-tasking skills.


Care for People
Chase Excellence, Every Day
Dare to Push Boundaries
Empower People to Act
Move Further, Together

Pay Range

$84,364.00 - $117,304

Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.


Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices.  The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

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