Share this Job

Retail Marketing Manager - WE

Date: May 28, 2023

Location: Irvine, California, US

Company: Kia America, Inc.

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.




Responsible for managing, planning, organizing, directing, controlling and prioritizing the regional marketing, advertising, and promotional activities, including all Digital activities, in accordance with corporate and regional objectives.  Coordinates retail dealer promotion and advertising to provide necessary interface with company sales, marketing, digital sales and advertising programs.

Major Responsibilities

Priority Major Responsibility %
1st Manage and direct all regional marketing and advertising activities including dealer and regional promotions, new car shows and incentive programs.  Coordinate with corporate and advertising agency.  Provide dealer field support. 40%
2nd Manage Digital Marketing & Advertising, digital communications and digital education activities for Regional Management, Field Staff and dealers. 25%
3rd Manage and direct all sales staff and regional company product and sales training activities. 15%
4th Coordinate regional co-op advertising funds.  Administer program to obtain highest market impact. 15%
5th Prepare, monitor, and maintain marketing budget within guidelines. 5%



  • Minimum bachelor’s degree from a fully accredited college or university.

Overall Experience

  • Ten years wholesale automotive experience
  • Seven years of field sales management experience 
  • Two years of District Sales Manager experience 
  • Five years of Regional Staff management within merchandising, marketing and/or advertising management.

Directly Related Experience

  • Demonstrated experience in marketing, merchandising and advertising at the Regional level.  
  • Proven background working with the Retail Dealer organization.


Position Requirements:

  • Occasional travel may be required domestically and/or internationally 
  • May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays
  • Perform other duties as assigned


Excellent communication skills required (written and oral)
High level organizational, planning and analytical skills
Above average presentation and negotiation skills
Intermediate PC skills in a windows-based environment


Adapting to Change
CHALLENGE - Solving Complex Problems
Championing Customer Needs
COLLABORATION - Building and Supporting Teams
Communicating Effectively
CUSTOMER - Serving Customers
Delivering High Quality Work
Entrepreneurial Thinking
GLOBALITY - Showing Community and Social Responsibility
PEOPLE - Interacting with People at Different Levels

Pay Range

$104,048.00 - $145,755.00 

Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.


Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices.  The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Job Segment: Marketing Manager, Advertising, Outside Sales, Marketing, Sales, Automotive