Public Relations & Communications Specialist

Date: Sep 12, 2023

Location: Irvine, California, US, 92606

Company: Kia America, Inc.

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.




The Public Relations and Corporate Communications Specialist will help showcase, monitor, and maintain visibility of the Kia brand in earned media. The position will support a dynamic team of public relations professionals with identifying current trends and conversations, identifying relevant media trends and opportunities as well as compelling pitch angles, focusing on corporate themes in the automotive industry. This individual will partner with the product communications team and our PR agency and play a crucial role in shaping our integrated and evolving approach to communications.


This will include support of our larger corporate storytelling strategy, provide associated data collection and provision, and capture of internal stories to extend our message into an expanded roster of outlets, especially within Lifestyle, Business, Multicultural and Entertainment media.  This role will also support the Head of Corporate Communications with departmental process and document control, including media statement production, coordination and delivery.

Major Responsibilities

1st Priority - 40%   

Support internal and external project/media coordination and process management, including Executive and budgetary support.

PR/Corp Comm documentation and publication production and support, including production and management approval processes for press releases, reactive/recall/legal corporate statements, EADs, post-event recap reports, media monitoring reports production, maintenance of Executive speaking engagements, draft Q&A and other supporting documents and others as assigned.

2nd Priority - 20%

Provide PR support and interface with media and KUS Executives during key events, including NPIs, auto shows, regional media events, and other profile-raising projects.

3rd Priority - 20%

Maintain dedicated focus on internal KUS activities as source of media content, including Marketing campaigns, third-party awards and promotional engagements.


4th Priority - 10%

Collect and maintain Corporate Communications “calendar” for distribution to relevant KUS departments including KHQ and maintain PR department business continuity plan.  Act as secondary Corp Comm point of contact for coordination with KUS Legal, Finance, Consumer Affairs, Product Quality and other relevant areas.  Assist with preparation and processing of departmental expense reporting.

5th Priority - 10%

Work closely with Product Communications to integrate upcoming new product and technology debuts into standard Corporate Communications documents, including Monthly Key Messages, Weekly Reports, Autoway, and Executive speaking engagements.


  • BA in Communications with emphasis on Public and Media Relations

Overall Experience

  • 5-7 years in Automotive, Technology, Media or Travel industries in-house or at agency

Directly Related Experience

  • Previous experience within OEM or Agency environments


Standard suite of current communications tools, including MS Office, Outlook, and presentation software


CHALLENGE - Solving Complex Problems
COLLABORATION - Building and Supporting Teams
CUSTOMER - Serving Customers
GLOBALITY - Showing Community and Social Responsibility
PEOPLE - Interacting with People at Different Levels

Pay Range

 $63,106.00 - $84,678.00

Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.


Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices.  The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Nearest Major Market: Irvine California
Nearest Secondary Market: Los Angeles

Job Segment: PR, Corporate Communications, Marketing Communications, Document Control, Communications, Marketing, Administrative