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Partnerships Manager

Date: Feb 8, 2023

Location: Irvine, California, US

Company: Kia America, Inc.

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.




Lead, manage and develop strategic sports partnerships, advertisements, promotions, events, and evaluate relevant programs across the organization.  The Partnerships Manager identifies and provides strategic leadership, vision and direct management for all of KUS’s key strategic partnerships (NBA/College Football Hall of Fame/NFL/ Emmys/ Red Bull, etc.), player endorsements. Must be a working manager, in addition to overseeing various sports marketing staff and direct management of agency partners, etc. Ensure that all proper finance, legal and product approvals are obtained and recorded prior to start of events/programs. 

Major Responsibilities

Priority 1st - 40%

Provide strategic leadership and vision for KUS’s key Sports Marketing platforms and activities, including KMC’s Global Sports Marketing platforms. Manage contract negotiation and platform activation for the current and future partnerships. Plan and manage the partnership activations to achieve the partnership objectives. Work with other departments to integrate the partnerships to maximize the ROI (i.e. social/ media/ website/ PR/ etc.). 

Priority 2nd - 20% 

Manage agency partners to ensure on-time execution of related projects. Must be able to work effectively and in collaboration with the partnerships & experiential team. 

Priority 3rd - 20%

Develop strategies for and implement experiential events and partnerships (Esports, ATL Airport, BRAKES, other programs). Work with the Events & Shows Manager for Autoshow efforts (Ride and Drives)Develop strategies for and implement experiential events and partnerships (Esports, VidCon, ATL Airport, BRAKES). Work with the Events & Shows Manager for Autoshow efforts(Ride and Drives)

Priority 4th - 10%

Assist Regions and DMGs with localization of national sponsorship efforts. Assist Regions with evaluations of local sponsorship opportunities and their alignment with KUS’s overall partnership strategy

Priority 5th - 10%

Oversee and manage the budget for each partnership programs.


  • Degree in Marketing, Advertising, or related field or equivalent work experience required
  • MBA or Master’s Degree a plus 

Overall Experience

  • 7-10 years Total Marketing Experience (client side preferred/corporate)

Directly Related Experience

  • Highly motivated sports enthusiast who has knowledge and direct experience operating in the sports marketing space
  • Able to operate independently on various tasks and projects
  • Strong interpersonal, excellent communication skills and solid project management skills
  • Ability to work effectively with flexibility, high energy, patience and enthusiasm
  • Ability to lead and direct agency partners


Other Requirements:

  • Travel will be required domestically and/or internationally for sponsorship oversight.
  • May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays.
  • Perform other duties as assigned.


Proficient with Microsoft Office Suite – Outlook, Excel, PowerPoint
Experience with SAP
Excellent communication skills required (written and oral)
Excellent organization skills


Adapting to Change
Championing Customer Needs
Communicating Effectively
Delivering High Quality Work
Entrepreneurial Thinking
Managing Resources
Developing Talent
Driving Continuous Improvement
Inspiring and Motivating Others
Managing Risk
Setting a Strategic Vision
CHALLENGE - Solving Complex Problems
COLLABORATION - Building and Supporting Teams
CUSTOMER - Serving Customers
GLOBALITY - Showing Community and Social Responsibility
PEOPLE - Interacting with People at Different Levels

Pay Range

$86,700.00 - $116,900.00 


Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices.  The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

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