Partnerships & Experiential Specialist
Date: Mar 24, 2025
Location: Irvine, California, US, 92602
Company: Kia America, Inc.
At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.
Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and paid time off. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.
Status
Summary
Assist with experiential marketing and partnership activities, including market selection, vehicle display and engagement activities, etc. Assist with sports and entertainment partnerships and sponsorships; direct experiential marketing activities designed to promote Kia brand and individual vehicles.
Major Responsibilities
1st Priority - 30%
Maintain respective partnerships and experiential budgets management, organization and oversight. Manage functions associated with the partnership marketing and experiential budget development and roll out.
2nd Priority - 25%
Assist with implementation for key Partnership Marketing platforms and activities, including Kia HQ’s Global Partnership Marketing platforms.
3rd Priority - 20%
Track all respective marketing events that require/include data capture. Ensure that the customer data records flow to the Marketing Database agencies: Handraisers & Leads on a timely basis. Manage agency reporting to track leads at the dealer level. Establish sales match process and reporting with both Handraiser and Lead management agencies. Ensure that the dashboard incorporates analytics that meet management reporting needs.
4th Priority - 15%
Coordinating all respective experiential marketing activities and Collaborate with KUS Market Research / other internal departments. Assist with day to day operations of experiential marketing events and partnerships. Assist with all logistical needs.
5th Priority - 10%
Assist Regions and DMGs with localization of national sponsorship efforts
Education/Certification
- Preferred BA degree or minimum 7 years’ experience in corporate environment.
Overall Experience
- 5-7 years in marketing project management (client or agency side)
Directly Related Experience
- 3-5 years of the sports and/or lifestyle partnership experience
- Event/experiential marketing or partnership/sponsorship experience (client side) is a plus
- Highly motivated partnership enthusiast who has knowledge and direct experience operating in the partnership marketing space (sports/ e-sports/ music/ entertainment) with ability to work effectively with flexibility, and patience
- Operate independently on various tasks and projects
- Strong project management skills to effectively plan, prioritize, and execute various brand activities
- Ability to lead and direct agency partners
Skills
Competencies
Pay Range
$74,859 - $100,227
Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.
Equal Employment Opportunities
KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law. KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices. The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.
Disclaimer: The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Nearest Major Market: Irvine California
Nearest Secondary Market: Los Angeles
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Event Marketing, Market Research, Project Manager, Data Analyst, ERP, Marketing, Technology, Data