PR & Experiential Manager

Date: Aug 29, 2023

Location: Irvine, California, US, 92606

Company: Kia America, Inc.

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.




PR & Experiential Manager role is responsible for supporting both developing and executing strategic PR & Experiential plans from non-media marketing side. The role will also manage, monitor, and communicate with three subsidiaries (KUS/KCA/KMX) in related to their PR activities, CSR, Experientials, events, Partnership/sponsorship and offline marketing. Not limited to regional programs, but also global initiatives roll out. 

Major Responsibilities

1st Priority (40%)

PR & CSR Management/Support

  • Manage the development, implementation of Corp and Product PR strategy and planning
  • Manage and monitor Global PR and regional PR to be aligned or localized depending upon business target
  • Support to develop PR Corp and Product story for stronger brand voice and message to PR media
  • Manage regional CSR activities and planning along with global CSR direction

2nd Priority (40%)

Experiential & non-media marketing management/support

  • Manage the development of regional experiential and non-media marketing strategy and planning under brand strategy
  • Manage and support KUS/KCA/KMX experiential & non-media marketing activities and validate with global/regional brand strategy
  • Manage and overview partnership and sponsorship activations of local subsidiary aligned with global guidance
  • Coordinate and liaison co-op events between KHQ and each subsidiary 

3rd Priority (20%)

Reporting / KPI management

  • Track and analyze monthly PR activities and planning
  • Develop and analyze post non-media event or campaigns reporting recaps, deliverables, KPIs and if relevant, return on investment. 


  • Bachelor’s degree or equivalent work experience required.  

Overall Experience

  • 5+ years of project management or marketing experience required (experience working at PR/Experiential areas highly preferred)
  • Automotive manufacturer experience preferred
  • International (Non-U.S) study/work experience preferred

Directly Related Experience

  • Administrative experience with a focus on attention to detail and organization skills.
  • Minimum 3 years of automotive related experience.
  • Must understand the relationship between HQ and subsidiaries in auto manufacturer
  • Inter-personal communication experiences with international (non-U.S) counterpart or account
  • Bilingual Proficiency in Korean desired

Position Requirements:

  • Occasional travel may be required  
  • May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays
  • Perform other duties as assigned


Ability to maintain the utmost confidentiality on all matters
Ability to multi-task, juggle competing demands, prioritize and work with other team members at all levels within the company.
Excellent communication skills required (written and oral).
Knowledge of project planning preferred.
Proficient in MS Office, including Word, Excel, PowerPoint and Outlook.


CHALLENGE - Solving Complex Problems
COLLABORATION - Building and Supporting Teams
CUSTOMER - Serving Customers
GLOBALITY - Showing Community and Social Responsibility
PEOPLE - Interacting with People at Different Levels

Pay Range

$89,200 - $123,925

Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.


Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices.  The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Nearest Major Market: Irvine California
Nearest Secondary Market: Los Angeles

Job Segment: Marketing Manager, Project Manager, Manager, Automotive, Marketing, Bilingual, Technology, Management