Marketing Strategy & Communications Manager

Date: Aug 31, 2023

Location: Irvine, California, US, 92606

Company: Kia America, Inc.

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.




The Marketing Strategy & Communications Manager reports to the Sr. Brand Marketing Manager and is responsible for managing Brand/New model launch and marketing strategy within North America region. This will also manage each market’s brand study, various marketing strategies per brand/new model launch activities/media, digital marketing data analytics, and tracks budget of marketing activities.

Major Responsibilities

1st Priority - 30%

Manage Brand/Marketing Strategy 

  • Manage and analyze both globally and regionally conducted brand studies in each market.
  • Track and analyze regular based Brand/Model performance study 

2nd Priority - 30%

Manage new model launch strategy and planning

  • Manage integrated new model launch plans in each region including launch process, positioning, launch, media planning, execution, and creative plans.
  • Monitor and analyze launch activities executions/marketing activities and performance
  • Based on each country’s launch activities, track the timeline, and budgets
  • Track marketing assets bank and usage including license tracking

3rd Priority - 30%

Manage marketing communications and media operations

  • Manage marketing media strategy in each region
    • Audience Targeting,  Media Channel Strategy, Digital Operation & Platform Strategy

Deep focus on digital marketing tracks and enhance regional standard

  • Google analytics and marketing platform integration
  • Social activities monitoring and reporting

4th Priority - 10%

Reporting and Coordination 

  • Coordinate co-op marketing activities between global & regional (KHQ / KNA / Subsidiaries) 
  • Monitor and report periodic marketing activities & plans
  • Manage and organize regional marketing meeting (on/off-site)
  • Undertake individual task of a marketing plan as assigned
  • KPI development/evaluation for 3 markets’ brand & marketing performance


  • Bachelor’s degree or equivalent work experience required.  

Overall Experience

  • 5+ years’ experience working at Brand/ATL(production/media), especially in digital media strategic planning and data analysis highly preferred 
  • 5-8 years of project management or marketing field experience required, or 2-3 years of project management or marketing field experience required with master’s degree 
  • International (Non-U.S) study/work experience preferred

Directly Related Experience

  • Ability to operate in small, fast paced organization and perform a variety of task to meet the business needs
  • Minimum 3 years of automotive manufacturer experience
  • Administrative duties with a focus on attention to detail and organization skills.
  • Cross-functional & Inter-personal communication experiences with international (non-U.S) counterpart or account
  • Automotive manufacturer experience preferred
  • Bilingual proficiency in Korean desired

Position Requirements:

  • Occasional travel may be required domestically and/or internationally 
  • May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays
  • Perform other duties as assigned


Ability to maintain the utmost confidentiality on all matters.
Ability to multi-task, juggle competing demands, prioritize and work with other team members at all levels within the company.
Analytical and conceptual thinking – using logic and reason, creative and strategic
Excellent communication skills required (written and oral).
Integration – joining people, process or systems
Knowledge of digital ecosystem & marketing platform
Knowledge of project planning preferred.
Proficient in MS Office, including Word, Excel, PowerPoint and Outlook.


CHALLENGE - Solving Complex Problems
COLLABORATION - Building and Supporting Teams
CUSTOMER - Serving Customers
GLOBALITY - Showing Community and Social Responsibility
PEOPLE - Interacting with People at Different Levels

Pay Range

$108,284 - $123,925

Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.


Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices.  The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Nearest Major Market: Irvine California
Nearest Secondary Market: Los Angeles

Job Segment: Marketing Communications, Communications, Marketing Manager, Data Analyst, Marketing, Data, Bilingual