Share this Job

Marketing Program Specialist

Date: Aug 4, 2022

Location: Irvine, California, US

Company: Kia America, Inc.

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.




 This position will work with internal Kia America (KUS) departments to establish vehicle handling and disposal processes to maximize vehicle usage while minimizing financial risk. It will lead the department’s policy and procedures to support KUS’s Business Continuity Plan and establish additional processes as business needs indicate.

The role is critical for vehicle scheduling logistics for key marketing programs.

Major Responsibilities

1st Priority - 85%   

Management and Execution of KUS’s Marketing fleet to maintain optimum vehicle availability to marketing team. Maintain scheduling documents

  • Track integration documentation
  • Escalating issues in a timely matter
  • Work with Kia US departments on vehicle sharing
  • Coordinate with third party vendors on vehicle prep
  • Coordinate with Kia US service for vehicle maintenance
  • Coordinate and work with Kia HQ on prototype order
  • Recommend vehicle/ prototype retirement

2nd Priority - 15%

Work with various vendors to recommend and deliver quality merchandising offering to both Kia US and Kia Dealers.

  • Work with Merchandise partners on Brand, vehicle and promotional products and offerings
  • Coordinate distribution of products to dealer networks
  • Assist Kia US business leaders on merchandise need
  • Recommend products and merchandise to executive team.


  • Bachelor’s degree in Marketing, Advertising, Business, or equivalent directly related experience.

Overall Experience

  • Minimum 4 years in a marketing environment. 

Directly Related Experience

  • OEM experience preferred.
  • Broad understanding/experience with approvals (including legal and multi-party) associated with marketing assets.

Other Requirements:

  • Occasional travel may be required domestically and/or internationally.
  • May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays.
  • Perform other duties as assigned.


Excellent written and verbal communication skills.
Proficient in MS Office, including Word, Excel, PowerPoint and Outlook.
Experience on working with in an environment requiring multi-level approvals, including legal
Acumen for accuracy and problem resolution
Ability to manage multiple tasks simultaneously with critical deadlines


CHALLENGE - Solving Complex Problems
COLLABORATION - Building and Supporting Teams
CUSTOMER - Serving Customers
GLOBALITY - Showing Community and Social Responsibility
PEOPLE - Interacting with People at Different Levels


Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices.  The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Job Segment: Advertising, Marketing, Automotive