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Marketing Launch Manager

Date: Jul 28, 2021

Location: Irvine, California, US

Company: Kia America, Inc.

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.




This position is responsible for driving the marketing portion of launch process through coordination with Product Planning, Business Insights, & Marketing departments. Lead the launch of related research projects including launch clinics, positioning focus groups & creative focus groups. This position will support strategy and planning process for new vehicle launches and facelifts. Manage product-related primary and secondary market research, including, but not limited to:  designing research parameters and scope, determining recruiting screeners, developing discussion guides and materials.

Major Responsibilities

Priority 1st - 35%

Drive Launch Process and Coordination including; running integration meetings, conducting Competitive Analysis (work with Product Planning & DnG), working with Marketing Counterparts to coordinate launch in terms of timing & marketing efforts, support launch strategy and planning to ensure communication of launch progress and status.

Priority 2nd - 20%

Oversees development of positioning and creative research (focus groups).  Supports the strategic development process (positioning development, target demographics) based on research findings.

Priority 3rd - 20%

Manages product clinics for future and current vehicles including the design and implementation of product clinics.

Priority 4th - 15%

Primarily liaison with KMNA for all KMC product related and marketing communications related research

Priority 5th - 10%

Works closely with Product Planning and Business Insights departments to identify product-related research needs, assist with research related tasks and analysis, and provide recommendations based on analysis.


  • Bachelor’s degree from accredited college or university
  • MBA Preferred

Overall Experience

  • Ability to work in a fast-paced environment that demands flexibility with ad hoc market research and analysis projects
  • Ability to work in a multicultural, multiethnic environment
  • Ability to read, analyze, and interpret complex research data and reports
  • Ability to effectively manage relationships with key suppliers

Other Requirements:

  • Occasional travel may be required domestically and/or internationally.
  • May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays.
  • Perform other duties as assigned.

Directly Related Experience

  • Minimum 7-10 years of product or marketing research experience with an OEM or OEM partner
  • Must have solid understanding of automotive industry, automotive products, automotive market research and usage, as well as related research concepts including ethnographic, demographics, psychographics, etc


Well-developed presentation skills
Exellent writing skills
Strong analytical skills with demonstrated ability to interpret and summarize data into meaningful information.
Excellent PC skills including MS Office, JATO, mTAB


CHALLENGE - Solving Complex Problems
COLLABORATION - Building and Supporting Teams
Serving Customers
GLOBALITY - Showing Community and Social Responsibility
Assessing and Understanding People
PEOPLE - Interacting with People at Different Levels
Interacting with People at Different Levels
Adapting to Change
Championing Customer Needs
Communicating Effectively
Delivering High Quality Work
Entrepreneurial Thinking
Managing Resources


Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices.  The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

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