Marketing Launch Manager
Date: Jun 27, 2020
Location: Irvine, California, US
Company: KIA Motors America
At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.
Kia provides team members with competitive benefits including 100% premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.
This position is responsible for driving the marketing portion of Kia's brand and the launch process through coordination with Product Planning, Business Insights, Marketing departments and agency partners. Lead the launch of related research projects including launch clinics, positioning focus groups & creative focus groups. This position will support strategy and planning process for brand, new vehicle launches and facelifts. Develop briefing materials, manage Smartsheets (cross agency & KMA launch project management tool), tactical planning, manage product-related primary and secondary market research, including, but not limited to: designing research parameters and scope, determining recruiting screeners, developing discussion guides and materials.
Priority 1st - 50%
Drive Launch Process and brand/strategy/corporate identity through coordination and development of tactical elements including but not limited to; running integration meetings, conducting Competitive Analysis (work with Product Planning & DnG), working with Marketing Counterparts to coordinate launch in terms of timing & marketing efforts, support launch strategy and planning to ensure communication of launch progress and status.
Priority 2nd - 20%
Oversees development of positioning and creative research (focus groups). Supports the strategic development process (positioning development, target demographics, unique selling points, assignment briefs and hero colors) based on research findings.
Priority 3rd - 10%
Assist Brand Intelligence with product clinics for future and current vehicles including the design and implementation of product clinics.
Priority 4th - 10%
Liaison with KMNA for all KMC product related and marketing communications related research
Priority 5th - 10%
Works closely with Product Planning and Business Insights departments to identify product-related research needs, assist with research related tasks and analysis, and provide recommendations based on analysis.
- Bachelor’s degree from accredited college or university
- MBA Preferred
- Ability to work in a fast-paced environment that demands flexibility with ad hoc market research and analysis projects
- Ability to work in a multicultural, multiethnic environment
- Ability to read, analyze, and interpret complex research data and reports
- Ability to effectively manage relationships with key suppliers
Other Requirements:
- Occasional travel may be required domestically and/or internationally.
- May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays.
- Perform other duties as assigned.
- Minimum 7-10 years of brand, product or marketing research experience with an OEM or OEM partner
- Must have solid understanding of automotive industry, automotive products, automotive market research and usage, as well as related research concepts including ethnographic, demographics, psychographics, etc
Equal Employment Opportunities
KMA provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law. KMA complies with applicable law governing non-discrimination in employment in every location in which KMA has offices. The KMA EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.
Disclaimer: The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
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Marketing MBA, Manager, Marketing Manager, Marketing, Management, Automotive