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National Manager, Marketing Strategy & Operations

Date: Mar 15, 2021

Location: Irvine, California, US

Company: KIA Motors America

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.




Act as business operations lead between all departments of Marketing and PR. The key responsibility is to oversee and maintain marketing performance metrics across all channels, act as project management liaison between the various Kia Motors America, Inc. (KMA) Marketing teams (Ad/Media, Brand Experience, PR/Events) with regards to brand objectives, lead development of brand & new vehicle launch marketing research, strategy and positioning, lead process and task management for all KMA vendor/ partner briefings for launch and on-going marketing campaigns, and act as KMA Marketing’s primary liaison for Kia Motors North America (KMNA) HQ communications. 


In addition, this role is responsible for the development of guiding Corporate Social Responsibility (CSR) principles that are aligned with the corporate philosophy and values of Kia Motors, as well as establishing CSR objectives with a clear timeline for achievement by the organization. This role will assess, plan and implement action items to improve CSR with the organization, establish a more responsible corporate culture, and work towards positioning KMA among the leaders in the automotive industry, in the area of CSR initiatives.

Major Responsibilities

Priority Major Responsibility %
1st Operations Control: 
  • Manage marketing plans and department budgets. Create and manage vehicle allocation and use process.  Assist in development of annual, near term, and long-term business and marketing plans to achieve objectives.
2nd Product launch marketing positioning and research:
  • Work with various teams on launch plans, timelines and manage marketing task lists. Develop strategy and campaign efforts for vehicle launch process and present positioning direction planning for each product.  
3rd Performance & Analytics Management:
  • Manage and report on all marketing and PR channels effectiveness and how brand and products communication and experience score and in keep on trend with industry. 
4th Corporate Social Responsibility:
  • Develop CSR initiatives and programs that are aligned with Kia Motors’ CSR guidelines and goals, with clear metrics to monitor achievement.  Partner with HR and other departments to enhance CSR within the workforce and improve areas within team member culture survey associated with CSR.  Champion and monitor progress on action plans towards continuous culture improvement.



  • Bachelor’s degree or equivalent work experience required; 
  • Master’s degree desirable

Overall Experience

  • 10-15 years of experience in corporate marketing or agency experience required. 
  • 8+ years minimum overall work experience with a large corporation involved in making decisions that impact the business, change management, etc.
  • 3+ years’ experience of negotiating and implementing new policies/initiatives with a range of stakeholders

Directly Related Experience

  • Prior vehicle launch planning/execution experience required.
  • Relevant experiences in the area of CSR

Other Requirements:

  • Travel will be required domestically and/or internationally.
  • May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays.
  • Perform other duties as assigned.


Able to balance multiple complex assignments in a fast moving professional business environment.
Outstanding organizational skills, as well as strong verbal and written communication skills
PC skills including Microsoft Word, Excel, Power Point
Strong interpersonal skills
Strong project management and organizational skills
· Strong strategic planning & leadership development skills


Adapting to Change
CHALLENGE - Solving Complex Problems
Championing Customer Needs
COLLABORATION - Building and Supporting Teams
Communicating Effectively
CUSTOMER - Serving Customers
Delivering High Quality Work
Developing Talent
Driving Continuous Improvement
Entrepreneurial Thinking
GLOBALITY - Showing Community and Social Responsibility
Inspiring and Motivating Others
Managing Resources
Managing Risk
PEOPLE - Interacting with People at Different Levels
Serving Customers
Setting a Strategic Vision


Equal Employment Opportunities

KMA provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KMA complies with applicable law governing non-discrimination in employment in every location in which KMA has offices.  The KMA EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

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