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Events and Shows Manager

Date: May 19, 2023

Location: Irvine, California, US, 92606

Company: Kia America, Inc.

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.




  • Support National Manager with respect to the Annual Auto Show Program, National Dealer Meeting and Event Recommendations, Plans and Execution.
  • Manage and support direct report with day-to-day operations, budgets, defined scope of work, contracts and overall planning of auto shows, meetings and events.   
  • Interact with field/regional staff regarding Floorplans, regional messaging.
  • Work with the Vehicle Coordination and Company Vehicles team along with the Marketing teams to manage the vehicle ordering process through the regions.
  • Assist with lead generation and CRM initiatives.
  • Budget management skills & invoice processing, legal reviews, and scope of work development.
  • Analyze market/competitive data.
  • Coordinate presentations & overview decks.
  • Engage with the Social Media team to employ leverage activities.

Major Responsibilities

1st Priority - 45%   

Auto Shows:
Support the planning of the Auto Show Season including selection of shows, markets, agency partner/s, arrange and secure the right model mix of vehicles, digital engagement tools (data capture) and overall reporting.  

2nd Priority - 25%

Dealer Events:
Develop, organize, evaluate, and execute, all production and hospitality elements associated with Kia’s National Dealer Meeting and key dealer events; generate ideas to enhance/expand current offering.

3rd Priority - 20%

Support the planning of Auto Show Ride and Drive and other consumer-facing experiential initiatives. Work includes selection of agency partner’s, identifying appropriate shows/venues, arranging for and securing the right model mix of vehicles, data capture and overall reporting.  

4th Priority - 10%

Assist Regions/DMGs with Ride and Drives and or display activations.


  • Bachelor’s degree in Marketing, Communications, Hospitality and Management.
  • Event Planning or CMP Credential is a plus.    

Overall Experience

  • Minimum six to eight years in a marketing environment.  Preferably within the Automotive Industry. 


Other Requirements:

  • Travel will be required domestically and/or internationally.
  • May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays.
  • Perform other duties as assigned.

Directly Related Experience

  • Four to six years’ experience working within an auto show environment.


Proficient with Microsoft Office Suite – Outlook, Excel, PowerPoint
Detail-oriented and proactive
Ability to monitor budget
Ability to react to and anticipate delays/challenges
Must have excellent verbal and written communication skills
Excellent analytical & organizational skills
Strong interpersonal skills


CHALLENGE - Solving Complex Problems
COLLABORATION - Building and Supporting Teams
Serving Customers
CUSTOMER - Serving Customers
GLOBALITY - Showing Community and Social Responsibility
PEOPLE - Interacting with People at Different Levels
People Development
People Management
Adapting to Change
Championing Customer Needs
Communicating Effectively
Delivering High Quality Work
Entrepreneurial Thinking
Managing Resources

Pay Range

$89,200.00 - $120,316.00 


Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices.  The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Nearest Major Market: Irvine California
Nearest Secondary Market: Los Angeles

Job Segment: Pre-Sales, Marketing Manager, Communications, Marketing Communications, Sales, Marketing, Automotive