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Director, Marketing Operations

Date: May 18, 2023

Location: Irvine, California, US, 92606

Company: Kia America, Inc.

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.




The Director, Marketing Operations overseeing product launch activities and sustainment activities in Tier 1, 2 & 3 and multicultural marketing. The role is to the lead on brand strategy and analytics/metrics, media (Broadcast/Digital/Print/Social/OOH), Advertising. The Director is to manage marketing plans to consumers and dealers, per the defined annual, near term, and long term Business Plan, as well as Corporate Social Responsibility (CSR).  This role directly oversees vendor and agency partners, Media, Brand Strategy, Advertising, and paid Social Media activities and strategies.

Major Responsibilities

Priority 1st - 30%

Marketing Strategy & Operations: Leading marketing strategy (brand & product),  communication planning, I&D, CSR, marketing operations (marketing research & creative testing, budget, marketing fleet, optimization of processes/operation) and Analytics across the marketing team.


Priority 2nd - 25%

Tier 1 & Multicultural Advertising: Lead Tier 1 & Multicultural Advertising creative strategy, development and day-to-day operations.  Lead strategy and executions in broadcast, digital, print, social, OOH marketing.


Priority 3rd - 25%

Tier 2 & 3 Advertising: Oversee the Retail Marketing Department. Includes oversight of all Tier 2 marketing (Dealer Marketing Group) oversight, development of retail advertising content library and alignment with Tier 3 efforts.


Priority 4th - 20%

Media: Lead strategic and executional development of T1& T2 media plans to ensure all plan elements are on strategy, timely, and have the potential to deliver against goals, objectives and key brand performance drivers.


  • Bachelor’s degree or equivalent work experience required
  • Master’s degree desirable     

Overall Experience

  • 15+ years’ experience in the automotive industry, retail and or corporate with dealer contact experience preferred
  • 10+ years of marketing management experience either at an agency or corporate environment required
  • 5+ years’ experience in advertising, brand strategy, product marketing, sales, digital marketing, media, pricing, product and/or corporate planning, or consumer insights; automotive experience a plus
  • 5+ years’ experience in leading and/or managing digital marketing activities; experience developing and optimizing web and mobile based platforms strongly desired as is experience overseeing paid and owned digital/social platforms and tools highly desired.

Directly Related Experience

  • Must be able to demonstrate history of driving cultural change, innovation and growth through brand recognition and customer locality initiatives       
  • Must have proven track record of Advertising initiatives.
  • Must have solid understanding of Media best practices.
  • Must have vendor and agency management experience.


Strong project management and organizational skills
Strong strategic planning & leadership development skills
PC skills including Microsoft Word, Excel, Power Point
Strong verbal communication skills
Strong interpersonal skills


CHALLENGE - Solving Complex Problems
COLLABORATION - Building and Supporting Teams
CUSTOMER - Serving Customers
GLOBALITY - Showing Community and Social Responsibility
PEOPLE - Interacting with People at Different Levels
Adapting to Change
Championing Customer Needs
Communicating Effectively
Delivering High Quality Work
Entrepreneurial Thinking
Managing Resources
Developing Talent
Driving Continuous Improvement
Inspiring and Motivating Others
Managing Risk
Setting a Strategic Vision

Pay Range

$147,065.00 - $213,228.00 

Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.


Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices.  The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Nearest Major Market: Irvine California
Nearest Secondary Market: Los Angeles

Job Segment: Marketing Manager, Operations Manager, CSR, Market Research, Advertising, Operations, Marketing, Management