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Digital Retail Manager

Date: Nov 11, 2022

Location: Irvine, California, US

Company: Kia America, Inc.

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.




We are looking for a pioneer with creative and bold ideas who can identify the latest trends in ecommerce both within and outside of the automotive industry and effectively meet superior customer expectations. This position will have high visibility and the opportunity to work across many business units representing the digital customer experience. Core responsibilities include but are not limited to developing a strategic view of digital retailing and identifying ways to develop an omnichannel experience for current and prospective customers. The role would involve cross-functional collaboration and project management to oversee the development and utility of our digital retailing tools on various channels.

Major Responsibilities

1st Priority - 25%   

Define the overall strategy, goals and long-term outlook for digital retailing at KUS, utilizing various internal and external data sources as a basis for decision-making. Define target customer and build forecasts for DR adoption.

2nd Priority - 25%

Work cross-functionally and with a variety of internal and external stakeholders to develop and drive the execution of the Digital Retailing strategy. Provide thought leadership and continuous research for the implementation of the latest and best practice methodologies and tools.

3rd Priority - 20%

Oversee Digital Retailing reporting and analyze all data pertaining to the omnichannel CX. Distribute monthly reports across KUS.

4th Priority - 15%

Align with internal business partners to address needs and requirements from each business unit, implementing KPIs to evaluate engagement and effectiveness of a successful DR tool. Communicate the product value to stakeholders within and outside of the KUS organization.

5th Priority - 15%

Supervise staff and maximize effectiveness of team resources to accomplish goals within budget.


  • Bachelor’s degree or equivalent experience required, Master’s Degree preferred

Overall Experience

  • 10+ years of overall professional experience required.
  • 4+ years of direct experience in digital and web marketing required. Automotive experience is a plus.
  • Experience leading agencies and cross-functional teams across multiple business units.
  • E-commerce sales and marketing experience is strongly desired.

Directly Related Experience

  • Excellent knowledge and recognition of industry benchmarks in digital retailing
  • Ability to develop, implements, and administer departmental goals, objectives, metrics and procedures for providing effective and efficient results.
  • Demonstrated success in a fast paced, high workload environment.
  • Proactive and entrepreneurial leadership style
  • Proven experience in developing consensus with internal and external stakeholders via business acumen focused communication.

Other Requirements:

  • Occasional travel may be required domestically and/or internationally.
  • May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays.
  • Perform other duties as assigned.


Demonstrated skills in collaboration, strategic thinking, analytics, written and verbal communications, organization, attention to detail, planning and innovation.
· Strong strategic planning & leadership development skills
Strong agency management skills
Strong PC Skills: Microsoft Office Tools: Word, Excel, Power Point and Office 365.
Strong budget planning & management skills
Excellent written and verbal communication skills.
Strong multi-tasking skills.
Ability to work well under pressure
Ability to identify patterns and formulate solutions
Strong analytical and negotiation skills
Strong managerial skills and ability to lead a team
Must be a team player who is passionate and is willing to go beyond official job responsibilities
Strong ability to influence people to accept new ideas


CHALLENGE - Solving Complex Problems
COLLABORATION - Building and Supporting Teams
CUSTOMER - Serving Customers
GLOBALITY - Showing Community and Social Responsibility
PEOPLE - Interacting with People at Different Levels

Pay Range

$86,700.00 - $116,900.00 


Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices.  The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

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