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Customer Journey and Data Governance Manager

Date: May 25, 2023

Location: Irvine, California, US, 92606

Company: Kia America, Inc.

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.




This role will support Kia Customer Journey and Customer Database Platform (CDP) efforts, in support of all digital channels and teams. The position works with 1st, 2nd, and 3rd party data to increase engagement and improve overall digital experience.


The Customer Journey Manager, is responsible for supporting Kia's CDP and Data Governance initiatives, providing analytics and data integrations from business sources and from Kia’s wider tech stack, in collaboration with our media, digital website, CRM, Connected Car, Hyundai Capital, and other relevant teams, as well as supporting agencies and vendors.

Major Responsibilities

1st Priority - 40%   

Support Sr. Customer Journey Manager and CDP project with respect to the digital engagement and experience efforts. Main focus will be on customer personalization, connected to all the digital touchpoints where possible. Plan, schedule, and project manage to ensure milestones and goals are met.

2nd Priority - 30%

Collaborate with other internal stakeholders and partners as it relates to integration and utilization of the CDP and other data sources, in support of automation and personalization.

3rd Priority - 30%

Support in developing a data, experience, and architecture strategy, assessing all department's data points and identifying opportunities.

Collaborate with the Kia's digital technology team, Autoever (HAEA) and other relevant KUS stakeholders, as well as with the main digital agency partners, to improve data process, integration, and usage.


  • Bachelor’s degree preferably in Business Administration/ Marketing/ Data Science or equivalent work experience required.

Overall Experience

  • Minimum 7 years digital marketing experience required

  • Minimum 2 years direct experience with a DMP, CDP, MDM, and or other similar database platforms preferred

Directly Related Experience

  • Automotive experience desired 

  • Minimum 4 years analytics and data related experience required.

  • Working knowledge of DMPs and integrated marketing stacks, ideally Adobe Marketing Cloud, Salesforce, or other similar platforms preferred


Ability to work with multiple stakeholders (internal and external)
Strong command of data sets and CRM campaign programs
Strong agency management skills
Proactive project management style
PC skills including Microsoft Word, Excel, Power Point
Basic knowledge in data warehousing/database technology and CRM software solutions, ideally knowledge of Adobe Experience Cloud


CHALLENGE - Solving Complex Problems
COLLABORATION - Building and Supporting Teams
CUSTOMER - Serving Customers
GLOBALITY - Showing Community and Social Responsibility
PEOPLE - Interacting with People at Different Levels

Pay Range

$89,200.00 - $120,316.00 

Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.


Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices.  The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Nearest Major Market: Irvine California
Nearest Secondary Market: Los Angeles

Job Segment: Marketing Manager, Data Management, Database, CRM, Marketing, Data, Technology, Automotive