Business Systems Analyst, Marketing Systems

Date: Jul 12, 2024

Location: Irvine, California, US, 92606

Company: Kia America, Inc.

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.




Under the direction of Digital Technology Management, the Business Systems Analyst is responsible for the daily operations of Kia America business-to-business (B2B) enterprise systems including employee, dealer and consumer facing systems. Solves business problems by analyzing requirements; designing computer programs; recommending system controls and protocols.

The Business Systems Analyst works closely with various business units and IT service providers to devise optimal solutions for various short-term and long-term enhancements, bug fixes, implement changes, and functional requirements to technical specifications. This position will also provide valuable insights for optimizing user experiences, leveraging best enterprise system practices, creating program governance, and guiding stakeholders through program innovation strategy, risk analysis, and systems integration.   

This position provides operational and functional administration of the enterprise systems to leverage efficiencies between systems and processes to support the evolving business needs of Kia America (KUS) and retailer network. This role will be responsible for the development and delivery of business requirements, solution scope, testing, training, business support, key performance indicators and data analysis for continuous process improvements.

Major Responsibilities

1st Priority - 30%

Support B2B enterprise systems and projects in support of company’s short-term and long-term business strategy. Works with key business and IT stakeholders in implementing systems solutions and integrating best practices into technology platform. Ensures overall health of the enterprise system to best support business priorities, internal and external stakeholders, and provides Level 2 systems support.

2nd Priority - 25%

Perform business requirements analysis within the context of internal and external facing systems and content management systems; Assists in the development of best practices to improve business processes, system solutions, business intelligence, workflow and process flow diagrams.

3rd Priority - 25%

Defines project requirements and support business users throughout the project life cycle including scope definition, design review and User Acceptance Testing. Monitors project progress, resolve project issues, publish progress reports and recommending actions to remediate risks.

4th Priority - 20%

Oversee the life cycle of changes to business systems and maintain detailed documentation. Performs adhoc data analysis and create reports for business users. 


  • Bachelor’s degree or equivalent experience required. Experience in Automotive CRM or customer journey process is preferred. 
  • Advanced degree and/or certification(s) is preferred in Business Analysis, Project Management, Information Technology or Digital Transformation 

Overall Experience

  • 5 years of Business Systems Analysis experience and at least 2 years of experience in technology such as SQL, Power BI (Business Intelligence) or Tableau. 

Directly Related Experience

  • Prior experience in Salesforce Data Cloud and/or Marketing Cloud is desirable.
  • Experience with cloud-based Content Management platforms is desired. 
  • Prior experience in supporting and collaborating with the business and external vendors on implementing digital sales and marketing projects.
  • Exposure to Project Life Cycle Management and Systems Development Life Cycle.


  • Must be proactive, self-motivated, and lead team to multiple concurrent solutions.
  • Other duties as assigned.


Ability to assess systems support operations and lead process improvement.
Ability to manage external vendors in the development and delivery of related products, programs, and services.
Excellent customer service ability and strong verbal and written communication skills
Requires high-level organizational, planning, analytical, and technical skills.


Care for People
Chase Excellence, Every Day
Dare to Push Boundaries
Empower People to Act
Move Further, Together

Pay Range

$72,328 - $96,838

Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.


Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices.  The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Nearest Major Market: Irvine California
Nearest Secondary Market: Los Angeles

Job Segment: Systems Analyst, Business Intelligence, Data Analyst, Technology, Automotive, Data, Marketing