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Business Development Manager

Date: Sep 29, 2022

Location: Irvine, California, US

Company: Kia America, Inc.

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.




 The purpose of the Business Development Manager’s role is to establish and maintain centralized oversight and responsibility for Prepaid Maintenance (PPM) and other programs related to operations. Under the leadership of the Senior Manager, Service Business Development, the Business Development Manager supports the development, launch, operational support, and lifecycle of initiatives and programs for service operations to support Kia owner service retention and owner service satisfaction (CSI).

The Business Development Manager will work closely with Service & Parts Marketing, Finance, Consumer Affairs, Warranty, HAEA, Legal, Fleet Operations and Field Operations to coordinate strategies throughout the Service Operations Group. The position will also work closely with various vendors in accordance with specific program needs.

Additional management responsibilities include, but are not limited to, oversight of internal department administrative functions such as corporate policy compliance, budget and expense control processing, and the invoicing and/or cost recovery for selected goods and services. Continual evaluation and refinement of intra/inter department processes ensures resources are maximized for greater efficiencies and results.

Major Responsibilities

1st Priority - 50%   

Manage all aspects of Kia’s in-house Prepaid Maintenance Program as assigned. Responsible for ongoing development, launch, marketing, reporting, fulfillment, Dealer billing / reimbursement, monitoring and improving PPM reporting platform, and Dealer & field inquiries

2nd Priority - 20%

Develop and manage PPM marketing, field and Dealer communication, reporting, analysis, incentives planning & execution, and field and Dealer training. 

3rd Priority - 10%

Support other programs as directed, including (but not limited to) Service Lane Technology, Express Service, Kia Fixed Operations Training, and others. Support weekly/monthly status reports for multiple service programs.  

4th Priority - 10%

Monitor Dealer performance including (but not limited to) Service and Retention. Provide accurate and timely reporting and recommendations to Executives and to the field. 

5th Priority - 10%

Produce ad hoc reports and provide other information as requested by KHQ and KNA management.



  • Bachelor’s degree in Marketing, Advertising, Business or equivalent work experience required

Overall Experience

  • Minimum five to eight years OEM client-side automotive experience; minimum five years OEM automotive field operations or marketing experience
  • Team leadership and management experience

Directly Related Experience

  • Basic knowledge of digital marketing channels and tools
  • Experience with prepaid maintenance preferred
  • Experience with Dealer express service and/or Service Lane Technology
  • Experience managing vendor relationships
  • Experience in Field / Dealer training & development
  • Interest in marketing and/or media


Strong Project Management Skills and Team Management Experience
Ability to monitor, report, and direct work operations on a daily basis
Independent worker with strong analytic skills including advanced Microsoft Office
Project budget tracking experience.
Excellent written and oral communication skills.
Attention to detail, able to handle multiple tasks with short deadlines.
Proactive project management style
Proactive work habits, requiring minimal supervision and management
Ability to make decisions and resolve problems to achieve assigned objectives


CHALLENGE - Solving Complex Problems
COLLABORATION - Building and Supporting Teams
CUSTOMER - Serving Customers
GLOBALITY - Showing Community and Social Responsibility
PEOPLE - Interacting with People at Different Levels


Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices.  The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

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