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Brand Marketing Specialist

Date: Nov 18, 2020

Location: Irvine, California, US, 92606

Company: KIA Motors America

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.



This position reports to the Brand Communications Manager and is responsible for supporting, analyzing and helping to develop both brand and communication strategy in KCI (Kia Motors Canada) and KMM (Kia Motors Mexico). This role will also analyze periodic brand study, and monitor and track marketing activities including ATL (Above the Line), BTL (Below the Line), PR, Experiments, digital, budget and CRM of KCI/KMM.

Major Responsibilities

Priority 1st - 40%

Support brand strategy development and execution (KCI/KMM)

Monitor market trend to identify new marketing opportunity

Analyze periodic brand performance study

Monitor strategic brand and marketing initiatives execution

Priority 2nd - 40%

Support marketing communication and operation (KCI/KMM)

Monitor and support marketing activities (PR, experiential, digital operation, and etc.)

Track new model launch plan, timeline and budget

Monitor and track marketing assets bank and usage

Assist in analyzing post marketing activities (recap) to help shape future marketing strategies.

Priority 3rd - 20%

Reporting and Coordination (KCI/KMM)

Monitor and report periodic marketing activities & plans

Assist to organize regional marketing meeting (on/off-site)

Undertake individual task of a marketing plan as assigned


  • Bachelor’s degree or equivalent work experience required. 
Overall Experience
  • 3+ years of project management or marketing field experience required
  • Experience working at ATL(production/media)/PR/Experiential/Digital marketing areas highly preferred
  • International (Non-U.S) study/work experience preferred
Directly Related Experience
  • Ability to operate in small, fast paced organization and perform a variety of task to meet the business needs
  • Administrative duties with a focus on attention to detail and organization skills.
  • Cross-functional & Inter-personal communication experiences with international (non-U.S) counterpart or account
  • Automotive manufacturer experience preferred
Ability to maintain the utmost confidentiality on all matters
Ability to multi-task, juggle competing demands, prioritize and work with other team members at all levels within the company.
Analytical and conceptual thinking – using logic and reason, creative and strategic
Excellent communication skills required (written and oral)
Integration – joining people, process or systems
Knowledge of digital ecosystem & marketing platform
Knowledge of project planning preferred
Proficient in MS Office, including Word, Excel, PowerPoint and Outlook.
Adapting to Change
CHALLENGE - Solving Complex Problems
Championing Customer Needs
COLLABORATION - Building and Supporting Teams
Communicating Effectively
CUSTOMER - Serving Customers
Delivering High Quality Work
Entrepreneurial Thinking
GLOBALITY - Showing Community and Social Responsibility
Managing Resources
PEOPLE - Interacting with People at Different Levels


Equal Employment Opportunities

KMA provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KMA complies with applicable law governing non-discrimination in employment in every location in which KMA has offices.  The KMA EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Nearest Major Market: Irvine California
Nearest Secondary Market: Los Angeles

Job Segment: Branding, Brand Manager, CRM, Marketing, Automotive, Technology