Retail Marketing Analyst

Date: Apr 5, 2024

Location: Dallas, Texas, US

Company: Kia America, Inc.

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.




Assist Retail Marketing Manager in planning, organizing, and prioritizing all regional marketing, advertising and promotional activities in accordance with corporate and regional objectives.  Interface with dealers, DSMs, regional staff and corporate staff on all training and questions on marketing and incentive programs to ensure the proper communication and execution of such programs.

Major Responsibilities

1st Priority - 30%   

Assist Retail Marketing Manager with the coordination of all advertising programs and activities, including dealer marketing group meetings, DAS and regional marketing stimulation fund tracking.

2nd Priority - 20%

Prepare and distribute regional reports to monitor sales, digital KPIs/sales, marketing, customer satisfaction, and training activities.

3rd Priority - 20%

Ad-hoc projects as requested by regional management.

4th Priority - 15%

Administration of regional promotions, auto shows, training and incentive programs.

5th Priority - 10%

Administer special incentive programs, including the communication of all regional marketing and incentive programs to dealers, DSM’s, regional and corporate staff, monitoring of payments, and enforcing policies and procedures with dealers.

6th Priority - 5%

Assist and administer Digital Marketing & Advertising, digital communications and digital education activities for Regional Management, Field Staff and dealers.


  • Bachelor’s or equivalent work experience required.

Overall Experience

  • 0-3 years’ work or internship experience required. 

Directly Related Experience

  • Wholesale automotive, merchandising, marketing or advertising experience is a plus.


Position Requirements:

  • Occasional travel may be required.
  • May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays.
  • Perform other duties as assigned.
  • Ability to relocate to a new location if requested by company.


Excellent communication skills required (written and oral)
Excellent communication skills and interpersonal skills, both verbally and in writing.
Strong PC Skills: Microsoft Office Tools: Word, Excel, Power Point and Office 365.
High level organizational, planning and analytical skills
Strong PC knowledge in Windows-based environment to include MS Office software with an emphasis on Word, Excel and Power Point.


Adapting to Change
Managing Risk
Driving Continuous Improvement
Championing Customer Needs
Communicating Effectively
Delivering High Quality Work
Entrepreneurial Thinking
Managing Resources
CHALLENGE - Solving Complex Problems
COLLABORATION - Building and Supporting Teams
CUSTOMER - Serving Customers
GLOBALITY - Showing Community and Social Responsibility
PEOPLE - Interacting with People at Different Levels

Pay Range

$54,650.00 - $68,019 

Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.


Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices.  The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

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