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Strategic & Business Intelligence Intern

Date: Mar 13, 2019

Location: Irvine, California, US

Company: KIA Motors America

Need a positive switch in your career? Kia Motors America is one of the world’s fastest growing automotive companies in the US. We are always looking to add smart, talented individuals to the Kia team.


At Kia Motors America, innovation and reinvention are at the core of everything we do, and our willingness to challenge conventional thinking has transformed the brand into a recognized industry leader.


With an extensive lineup of world class products, Kia continues to grow and mature at a rapid rate. Our Marketing partnerships with the NBA, Super Bowl, Billboard Music Awards and others are raising brand awareness and challenging what people think they know about the Kia brand. Join us as we invite people to discover the “New Kia”.




  • Under direct supervision of Marketing Research Manager, study primary research results of an all new product launch project, as well as Kia’s Key Performance Indicator (KPI) trends. Other tasks include building and maintaining a research calendar, demographic data file, and sales data file.

Major Responsibilities


Major Responsibility



Contribute to and study primary research results of an all new product launch project and contribute insightful and creative reporting such as charts, graphs, video, audio and more.



Study Kia’s Key Performance Indicator (KPI) trends and identify/present consolidated report that is supported by quantitative analysis to impact and improve brand KPIs from a business and GenZ consumer perspective.



Build and maintain research calendar, demographic data file, and sales data file.  



  • In progress of Master’s degree (MBA preferred)
  • Statistics, Computer Science or Economics focus preferred

Overall Experience

  • Data analysis experience required
  • Project management experience required
  • Prior internship experience a plus

Directly Related Experience

  • Automotive or marketing knowledge or experience a plus


Proficient with Microsoft Office Suite – Outlook, Excel, PowerPoint

Analytical and Critical Thinking

Well organized, with the ability to complete projects as assigned

Tableau skills a plus but not required

Video editing skills a plus







Adapting to Change

Championing Customer Needs

Communicating Effectively

Delivering High Quality Work

Entrepreneurial Thinking

Managing Resources


Equal Employment Opportunities

KMA provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KMA complies with applicable law governing non-discrimination in employment in every location in which KMA has offices.  The KMA EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.

Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

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