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Sr. Product Specialist, Connected Car

Date: May 13, 2021

Location: Irvine, California, US, 92606

Company: KIA Motors America

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.


Primary responsibility is to collaborate with Product Managers to support new Connected Car products/feature development and act as a liaison between product management and engineering teams.  Understand who the customers are and what they care about, using research, interviews, competitive analysis, and other tools to help identify what resonates best with them and serve as subject matter expert transferring knowledge about markets, users and products to the product management team. Translate the knowledge into value proposition for the product to clearly articulate advantage over competitors to the market. 


Create product content, such as sales and specification documentation. In addition, case studies, website copy, product videos, catalogs, web pages, and educational articles that articulate the benefits of our products to the world. Ensure that all product content is accurate and error-free across the functions of the organization.

Major Responsibilities

1st Priority - 25%

Work closely with Product Managers to create and maintain a product backlog by assessing the business impact. Support the product release plans and expectation setting for delivery of new functionalities.

Elaborate user stories for new features, assess value, develop cases, prioritize user stories, by aligning with product strategy, vision and growth opportunities.

2nd Priority - 25%

Collaborate with product management team and support new product/feature development including concept development, business process documentation, coordination with internal teams and proposal preparation for presentation to the management. 

Support existing connected car products by constantly tracking customer issues and improve the resolution time. Identify issues that can be translated into product improvements and provide recommendation to the product managers.

Develop the competitive product comparison guide for use in positioning against similar offerings from other organizations.

3rd Priority - 20%

Collaborate with cross functional teams to produce and maintain, uniform and relevant content for target buyers aligning with the product launch timelines.

Support content development that can be used on product web pages, in marketing collateral, dealer shows and demo videos.

4th Priority - 15%

Proactively identify opportunities and execute campaigns through tools like Adobe Campaign, including understanding new campaign requirements, quality control and production execution. Track and monitor campaign results, resolve issues and report status to the product management team.

5th Priority - 15%

Proactively identify areas for market and customer research and coordinate with research team to gather data and insight about target personas, user experience, product needs, customer pain points, loyalty and the purchasing decision process for the product.

Conduct customer, dealer personnel interviews (win/loss, product improvements).

  • Bachelor’s degree or equivalent work experience required.  
  • MBA degree a plus
Overall Experience
  • 10+ years’ experience in product marketing. Experience in IOT products highly preferred.
  • Agile Product Owner certification preferred.
Directly Related Experience
  • Technical product category experience preferable
  • Adobe Campaign Management tool experience a plus
  • Experience in presenting to Executives, IT Management and Developers
  • Experience in tracking metrics associated with system usage and user behavior and deriving actionable improvements.
  • Experience in Connected/IOT product development a plus
  • Administrative duties with a focus on attention to detail and organization skills.


Position Requirements:

  • Occasional travel may be required domestically and/or internationally 
  • May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays
  • Perform other duties as assigne
Excellent communication skills required (written and oral)
Proficient in MS Office, including Word, Excel, PowerPoint and Outlook.
Ability to multi-task, juggle competing demands, prioritize and work with other team members at all levels within the company.
Ability to maintain the utmost confidentiality on all matters
Knowledge of automotive product planning, dealership sales and service processes is a plus
Adapting to Change
CHALLENGE - Solving Complex Problems
COLLABORATION - Building and Supporting Teams
CUSTOMER - Serving Customers
Championing Customer Needs
Communicating Effectively
Delivering High Quality Work
GLOBALITY - Showing Community and Social Responsibility
Entrepreneurial Thinking
Managing Resources
PEOPLE - Interacting with People at Different Levels


Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices.  The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Nearest Major Market: Irvine California
Nearest Secondary Market: Los Angeles

Job Segment: Engineer, Outside Sales, Product Manager, Senior Product Manager, Engineering, Sales, Operations, Automotive