Sr. Diversity Marketing Manager
Date: Mar 17, 2020
Location: Irvine, California, US
Company: KIA Motors America
At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.
Kia provides team members with competitive benefits including 100% premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.
The Sr. Diversity Marketing Manager oversees diversity marketing, multi-cultural marketing, and Asian marketing and PR. This position is expected to lead KMA’s efforts in the marketing strategy, planning and integration of diversity marketing tactics to reach all demographic markets. This position drives the identification of business opportunities to maximize and reach to the various dimensions of diversity in development and execution of marketing programs that build Kia’s brand and grow the business with diverse consumer segments. This position oversees and ensures the success of the Asian Marketing and PR Manager.
1st Priority - 50%
KMA’s Diversity Marketing Activities. Lead the development, execution, and maintenance of all aspects of KMA’s Diversity Marketing plans to manage media, approvals and media placements focusing on diverse consumer segments. Creating strategy and providing direction and support to functional teams on Diversity initiatives targeting the various dimensions of diversity through marketing and media strategies.
2nd Priority - 20%
KMA’s Multi-cultural and Hispanic Marketing Activities: Lead the development, execution, and maintenance of KMA’s multi-cultural and Hispanic marketing activities.
3rd Priority - 20%
KMA’s Asian Marketing and PR Activities: Lead the development and execution of KMA’s Asian Marketing and PR activities including communication messages that reflect Kia's brand essence by collaborating with Corporate Communications/PR and Diversity.
4th Priority - 10%
Marketing Support for Regions and DMGs: Support KMA regional staff and Dealer Mktg Groups to direct strategy and tactics to grow business by focusing on the diverse consumer segments in the areas; including periodic field visits and DMG meetings.
- Bachelor's degree in Marketing, Communications, Advertising, or related field or equivalent work experience required
- Minimum: 10+ years of corporate marketing or agency experience required, including specific content/functional experience focusing on diversity marketing.
- Demonstrated experience in and knowledge of marketing beyond general marketing, including the U.S. Latino and African American markets.
- Asian marketing experience a plus.
- Broadcast production experience a must.
- Knowledge of general principles of marketing and sales.
- Demonstrated ability to assess market conditions, then evaluate the opportunity and provide analytical insights.
- Demonstrated success in interacting effectively with colleagues from diverse cultures and backgrounds.
- Experience managing vendors, building business cases and managing budgets.
- Fluent in spanish (speak, read, write).
Other Requirements:
- Occasional travel may be required domestically and/or internationally.
- May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays.
- Perform other duties as assigned.
Equal Employment Opportunities
KMA provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law. KMA complies with applicable law governing non-discrimination in employment in every location in which KMA has offices. The KMA EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.
Disclaimer: The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
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