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Media Planning Specialist

Date: Jul 31, 2022

Location: Irvine, California, US

Company: Kia America, Inc.

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.




KUS’s Marketing Environment is a fast paced, success driven, and lean organization committed to growing KUS’s business and meeting long term success KPI’s.

The Media Planning and Budget Specialist combine’s excellent numeracy skills and critical thinking with the ability to create marketing budgets, analysis, and forecasts, that align to the business objectives.  To be successful in this role, you must be able to connect functional budgets to the overall company priorities and convey that to Management, Finance, as well as Global Headquarters.
The Media Planning and Budget Specialist will be responsible for supporting KUS Media Budget and partner with the Marketing Budget Team in Department’s planning, strategic decision making, budget forecasting and reporting activities. 

Major Responsibilities

Priority 1st - 30%

Support the Media team with the planning, execution, and integration of KUS’s Tier 1traditional media including broadcast, print and OOH.

Priority 2nd - 25%

Media Budget Management: 
o    In collaboration with IWA/Canvas, KUS Marketing, and Finance, ensure that KUS’s Tier1 media budgets are accurately planned, maintained, tracked, and reported. 
Support the media and budget team in maintenance and reconciliation of the annual T1 media budget & TRPs and impressions, as well as ongoing monthly updates.

Priority 3rd - 15%

Media Budget Planning & Reporting – Prepare and maintain Media’s Monthly budget plans by model, ensuring that tactical and strategic priorities are reflected in the Department’s model line budget plans for use internally, as well as the Company’s global headquarters.

Priority 4th - 15%

Support the development of KUS Media annual and quarterly Budgets and Forecasts in collaboration w/ Dept. staff, and agency partners.

Priority 5th - 10%

Support the development of new processes and tools to streamline internal budgeting processes and reporting. 



  • Bachelor’s degree in Marketing, Accounting, Finaance, Advertising, Media or equivalent work experience required 

Overall Experience

  • Minimum 3-5 years’ experience in budgeting or related field – budgeting, financial analysis, budgeting, auditing, budget reporting
  • Advertising/media budgeting, analysis experience 
  • Knowledge of marketing channels, tactics, and reporting including:  National Broadcast, Spot/Local Media, OOH, Print & Digital 
  • Automotive experience or experience in working with product focused marketing organization budgets 

Directly Related Experience

  • Strong Marketing budget, planning, and reporting experience 
  • Experience in working with technology and collaboration tools to enhance and streamline budget processes
  • Experience in creating ad-hoc analysis and reporting
  • Digital media agency and automotive experience is a plus


Possess a dynamic blend of marketing, and finance acumen, leadership, agility and communication skills.
Must have excellent verbal and written communication skills
Computer skills/aptitude in a Window-based environment
Demonstrated project management and integration experience.
Hands-on experience with budget/financial software, and collaboration tools.
Ability to manage multiple tasks simultaneously


CHALLENGE - Solving Complex Problems
COLLABORATION - Building and Supporting Teams
CUSTOMER - Serving Customers
GLOBALITY - Showing Community and Social Responsibility
PEOPLE - Interacting with People at Different Levels
Adapting to Change
Championing Customer Needs
Communicating Effectively
Delivering High Quality Work
Entrepreneurial Thinking
Managing Resources


Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices.  The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

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