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Digital Platforms Manager

Date: Jul 4, 2019

Location: Irvine, California, US

Company: KIA Motors America

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.


Kia provides team members with competitive benefits including 100% premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.




The Digital Platforms Manager will handle the day-to-day operations of,, and Chatbots including but not limited to the Owners and CPO sections, all of the DMG (Tier 2) websites, as well as all SEO (Search Engine Optimization) and content strategy related to these sites.  This role will be responsible for the launch integrations of new vehicles and model year changeovers, as well as support all marketing campaigns, sales events, upcoming vehicles, partnerships, incentives publishing, etc.


The role is also responsible for gathering analytics related to site operations, chatbots, and digital media performance as it relates to the web sites (both Tier 1 & 2), and support of business insights for multiple Kia departments such as Sales & Incentives Performance, Corporate Planning & Analysis, and Product Planning.


Furthermore, the position also requires extensive planning and production of marketing content, such as product demonstration videos, campaign videos, infographics, and all CGI (computer generated imaging) vehicle imagery for vehicle interiors and exteriors. 


This role will lead a staff of contractors, a primary web agency partner, an SEO agency, and multiple support partners, as well as to liaise with global headquarters on special Marketing-related IT projects, and will serve as the primary Kia stakeholder for the HAEA e-business team.

Major Responsibilities

Priority 1st - 50%

  • Overall Responsibility of Managing Kia Web Platform Operations and SEO

Priority 2nd - 10%

  • Work with HAEA (Kia’s IT) on Marketing Projects, Priorities and Resources

Priority 3rd - 15%

  • Manage development of all site content, inclusive of CGI, copy, etc. for use in Photo, Video, and Simulation Assets

Priority 4th - 15%

  • Web Site Strategy & Analytics

Priority 5th - 10%

  • Budget and Legal Management



  • Bachelors Degree or equivalent work experience required
  • Post Graduate Degree preferred

Overall Experience

  • 8+  years overall experience
  • Minimum 5 years managing and directing third party agencies and consultants

Directly Related Experience

  • Minimum 6 years Digital/Internet experience. Client side experience preferred 
  • Automotive OEM experience is a plus
  • Minimum 3 years Content Marketing experience
  • Website analytics and data interpretation
  • Experience working with Omniture and/or Google Analytics Suite
  • Budget Management experience
  • Experience with and knowledge of other digital channels including; affiliate, email, mobile, social and display.


Solid understand of web technologies such as but not limited to:

Web Content Management Systems (WCMS)

Digital Content Management Systems (DCMS)

Web Analytics Platforms

Web Services, APIs, Data Syndication

Mobile Apps

Web Site Development

Solid understanding of web technologies such as but not limited to:

Solid understanding of software development life cycle

Experience working with Agile Development Methodologies such as SCRUM

Exerperience working on IT related projects involving multiple technical vendors to integrate complext systems (payment calculator, incentives feed, online credit app) within our websites

Ability to understand how data flows from legacy systems (SAP, Kiwi) into web applications (,

Ability to faciliate an RFP and navigate through a vendor selection process

Ability to generate creative briefs and provide creative development guidance

Strong project management and organizational skills

Excellent communication skills required (written and oral)

Well organized, with the ability to complete projects as assigned

Ability to adapt to change of priorities, and working in a fast paced environment

Attention to detail; personal organization skills

Detail-oriented and proactive

Excellent attention to detail

PC skills including Microsoft Word, Excel, Power Point

Proactive and entrepreneurial leadership style

Computer Generated Imagery (CGI)







Adapting to Change

Championing Customer Needs

Communicating Effectively

Delivering High Quality Work

Entrepreneurial Thinking

Managing Resources


Equal Employment Opportunities

KMA provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KMA complies with applicable law governing non-discrimination in employment in every location in which KMA has offices.  The KMA EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.


Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

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