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Brand Communications Manager

Date: May 15, 2019

Location: Irvine, California, US

Company: KIA Motors America

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.


Kia provides team members with competitive benefits including 100% premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.




  • This position reports to the head of the Brand Leadership Team and is responsible for supporting new car launch campaign planning & operations of KMA/KCI/KMM. Monitor, analyze, manage, improve, provide report on regular basis on all marketing activities incl. ATL, BTL, digital, and PR for 3 markets. This position will be a key communication person to KMC on behalf of 3 markets.

Major Responsibilities


Major Responsibility



Monitor, analyze and support launch campaign planning & ATL operations of  KMA/KCI/KMM (ad/media plan, schedule, and budget for entire campaign)

Manage & coordinate launch creative asset usage (global/regional)

Monitor & manage periodic ATL operations and budget plans of subsidiaries

Plan & conduct periodic regional marketing meetings with subsidiaries

Monitor market trends of USA



Monitor, analyze and support PR, Experiential, digital operations of KMA/KCI/KMM (sponsorships, auto shows, media test drives, crisis mgmt., web/social platforms, analytics, CRM, data mgmt., etc.)

Manage & support regional digital competency enhancement activities

Manage & coordinate co-op on PR/BTL/digital operation (global/regional)

Monitor & manage periodic PR/BTL/digital operation and budget plans of subsidiaries

Monitor market trends of Canada and Mexico



  • Bachelor’s degree or equivalent work experience required. 

Overall Experience

  • 3+ years’ experience working at ATL(production/media)/PR/Experiential areas highly preferred
  • 7-10 years of project management or marketing field experience required, or 2-3 years of project management or marketing field experience required with master’s degree
  • Automotive manufacturer experience preferred
  • International (Non-U.S) study/work experience preferred

Directly Related Experience

  • Administrative duties with a focus on attention to detail and organization skills.
  • Minimum 5 years of automotive manufacturer experience.
  • Must understand the relationship between HQ and subsidiaries in auto manufacturer
  • Inter-personal communication experiences with international (non-U.S) counterpart or account


Excellent communication skills required (written and oral)

Knowledge of project planning preferred

Proficient with Microsoft Office Suite – Outlook, Excel, PowerPoint

Ability to manage multiple tasks simultaneously

Ability to maintain the utmost confidentiality on all matters







Adapting to Change

Championing Customer Needs

Communicating Effectively

Delivering High Quality Work

Entrepreneurial Thinking

Managing Resources


Equal Employment Opportunities

KMA provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.  KMA complies with applicable law governing non-discrimination in employment in every location in which KMA has offices.  The KMA EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.

Disclaimer:  The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Job Segment: Brand Manager, Branding, Communications, Marketing Communications, Manager, Marketing, Management

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